My Life In Advertising And Scientific Advertising (Advertising Age Classics Library)

  • Publish Date: 1966-02-01
  • Binding: Paperback
  • Author: Claude Hopkins
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  • $22.61
  • Regular price $32.64

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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