The Successful Coffee House: 22-Day Action Plan To Create A Relevant And Profitable Business

  • Publish Date: 2015-06-09
  • Binding: Hardcover
  • Author: David J. Morris Chris Heyer Lon LaFlamme
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  • $20.25
  • Regular price $36.45

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The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: Creating your own Specific Brand Image (SBI) Developing a flexible business that can evolve with industry trends Using holistic branding to maximize your customer experience Crafting a business that is unique with uncompromising quality Creative ways to differentiate your coffee house Barista hiring tips to ensure an engaging culture Techniques to keep your staff motivated Today's coffee house design trends The role of the professional barista Creating your own business plan Weekly Playbook to increase ticket averages

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