Robert'S Rules Of Innovation: A 10-Step Program For Corporate Survival

  • Publish Date: 2010-03-08
  • Binding: Hardcover
  • Author: Robert F. Brands Martin J. Kleinman
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  • $37.62
  • Regular price $73.52

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Robert's Rules of Innovation is all about how to Create and Sustain Innovation in Ten key Imperatives. Whether you are a novice or expert, RROI will help start or finetune your abilities so you can Innovate and Thrive!
Look for The Art Of Implementation, Robert's Rules of Innovation II, a sequel and practical guide to the struggles and challenges to execute and make Innovation happen:
From a leader in innovation best practices, 10 practical steps your business must take to achieve profitable growth, through innovation
In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.
Robert's Rules of Innovation simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for "addition by subtraction" profitability. Concisely, Robert's Rules of Innovation

  • Distills Robert Brands' wealth of experience as a leader of international product development teams
  • Explains why innovation is imperative
  • Provides the practical steps needed to deliver innovation
  • Draws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices
Timely, accessible, and indispensable, Robert's Rules of Innovation is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation is a must-read for managers at all levels.

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