Marketing Management (4Th Edition)

  • Publish Date: 2010-09-09
  • Binding: Hardcover
  • Author: Russ Winer;Ravi Dhar
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  • Regular price $127.55

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Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.

Marketing Management
reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.

The fourth edition features Ravi Dahr of Yale Universityone of the worlds leading scholars in behavioral decision-makingas a new coauthor.

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