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The contribution of culture to organizational performance is substantial and quantifiable. In The Culture Cycle, James L. Heskett demonstrates how an effective culture can account for up to half of the differential in performance between organizations in the same business. A follow-up to the classic Corporate Culture and Performance (coauthored with John Kotter), this book explains how culture evolves, can be shaped and sustained, fosters innovation, can promote survival in tough times, influences the success of global strategies, and is maintained in both for-profit and not-for-profit mission-driven organizations.
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